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Insurance Exchange Lofts – Downtown Long Beach
"The Insurance Exchange (formerly the Middough Building) sits at the heart of the pedestrian-friendly Promenade."
The Insurance Exchange Lofts is a boutique loft building located at 207 E Broadway in the heart of Downtown Long Beach. Originally built in 1925, this historic building was transformed into stylish, modern lofts while preserving its classic Art Deco charm. It offers an authentic urban living experience with industrial-chic design, open layouts, and a prime location just steps from the best of DTLB.
Key Features:
True Loft Aesthetic – Open floor plans with high ceilings, exposed ductwork, and polished concrete floors.
Spacious Units – Loft-style residences with flexible layouts ranging from 900 to over 2,000 sq. ft.
Modern Upgrades – Gourmet kitchens with stainless steel appliances, granite countertops, and large windows for natural light.
Secure & Exclusive – Private building with controlled access and underground parking.
Prime Location – Walking distance to Pine Avenue, The Promenade, East Village Arts District, and Metro A Line (Blue Line).
Live/Work Friendly – Ideal for creatives, entrepreneurs, and professionals who want a versatile space.
Why Live at Insurance Exchange Lofts?
Insurance Exchange Lofts Long Beach: Your Ultimate FAQ & Buyer’s Guide
1. What is the history of the Insurance Exchange Building?
Located at 207 E Broadway, this eight-story Beaux-Arts masterpiece was originally built in 1925 by Lorne and Way Middough to house their boys’ and men’s clothing store. The exterior features some of the finest terra cotta work in Southern California, decorated with ornate griffins, sea serpents, and floral details. The building later housed the Long Beach Municipal Court and became a hub for insurance agencies (hence the name). In 2003, it was rightfully added to the National Register of Historic Places before being transformed into 14 luxury lofts.
2. Do the Insurance Exchange Lofts qualify for the Mills Act?
Yes. Because of its placement on the National Register of Historic Places, the building is fully Mills Act approved. This allows homeowners to enter into a preservation contract with the city in exchange for massive property tax savings—a massive financial advantage for buyers in this luxury price point.
3. What do the loft interiors look like?
The adaptive reuse of this building spared no expense. The interiors are a masterclass in luxury industrial design. The lofts feature dramatic, original exposed brick and mortar walls, soaring ceilings (often 16 feet or higher), exposed concrete beams, and massive windows. These raw, historic elements are seamlessly paired with modern luxury finishes, including custom walnut cabinetry, spa-inspired bathrooms, and gourmet kitchens with premium Viking appliances.
4. Are the lofts zoned for live/work?
Yes. The Insurance Exchange Lofts feature highly sought-after live/work zoning. The expansive, open-concept floor plans are perfectly suited for creatives, tech entrepreneurs, and professionals who want to seamlessly blend their home life with an inspiring urban workspace.
5. What amenities and parking does the building offer?
Because this is an exclusive, 14-unit boutique building, the focus is on privacy, security, and high-end living rather than massive shared complexes. Residents benefit from secured fob entry, controlled building access, private assigned parking, and highly convenient personal storage rooms located just outside the unit doors.
6. How walkable is the surrounding neighborhood?
The walkability is unparalleled. Situated right at the intersection of Broadway and The Promenade, the building boasts a "Walker's Paradise" Walk Score of 97. Residents step out of their front door directly into the city's best al fresco dining and entertainment district. You are just a short stroll away from Pine Avenue, the East Village Arts District, the Aquarium of the Pacific, and the Marina.
Ready to Explore the Insurance Exchange Lofts?
Because there are only 14 units in the entire building, properties here rarely hit the open market. If you want to see if any of these highly exclusive lofts are currently available, view the active listings directly on my specialized search platform: View Active Insurance Exchange Lofts Listings Here
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"All data, including all measurements and calculations of area, is obtained from various sources and has not been, and will not be, verified by broker or MLS. All information should be independently reviewed and verified for accuracy. Properties may or may not be listed by the office/agent presenting the information.
IDX information is provided exclusively for personal, non-commercial use, and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
Information is deemed reliable but not guaranteed.
The listing broker’s offer of compensation is made only to participants of the MLS where the listing is filed."
Updated: 9th March, 2026 11:27 AM (UTC)
IDX information is provided exclusively for personal, non-commercial use, and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing.
Information is deemed reliable but not guaranteed.
The listing broker’s offer of compensation is made only to participants of the MLS where the listing is filed."
Updated: 9th March, 2026 11:27 AM (UTC)
